Chapter 519: New Vitality from Chemicals (XXL)
March, 1658
Yet another round of expansions began in the Bharatiya Empire. The Civil War in the Safavid Empire provided another opportunity and a stable market for the Bharatiya Empire.
After exporting Bharatiya products to countries in Southeast Asia, Europe, and the Safavid Empire, along with the internal consumption of the Bharatiya Empire itself, the empire’s industry has once again become slightly under capacity.
For this reason, a new round of expansion has taken place as the Department of Industry under the Ministry of Trade Commerce and Industry has approved new industrial zones, all located in the central part of the empire, which is yet to be industrialized.
Additionally, with the massive amount of new knowledge being generated in the field of chemistry, numerous patents have been filed.
Among these patents are technologies directly useful for the manufacturing of civilian-grade products, such as sodium sulfate—a chemical that is an inadvertent product of the production of hydrochloric acid through the reaction of sodium chloride (salt) with sulfuric acid in the newly discovered Sharma’s direct synthesis process.
Sodium sulfate could immediately be used in the manufacturing of detergents, glass treatment, and as a drying agent.
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Dashamuni Private Limited is a newly established chemical manufacturing company. Its founders are two interns Rohan Thakral and Kiran Malhotra from the five research groups that were successful in discovering the three acids and two bases.
Hence, Rohan Thakral and Kiran Malhotra who inadvertently discovered the properties of sodium sulfate during one of their experiments immediately put their discovery into practical use after many trials and errors.
Using sodium sulfate as a filler in powder detergent, the interns were able to make the detergent easily dissolve in water without affecting the cleaning process, which made the entire detergent more efficient and 60 to 80% more powerful.
With the upgraded detergent, Dashamuni Private Limited was able to produce a detergent that is not only better in texture and effectiveness compared to the competitors but also has a better flow of water when cleaning.
"Come one, come all! Dashamuni detergent is a necessity for all."
"Whether it is for your home or your company, whether you need to clean clothes or utensils, whether it’s stubborn stains or relentless taints, Dashamuni detergent is for you."
With a catchy tagline and a clever advertising slogan, Dashamuni detergent quickly became a household name in the state of Cholapuri, where the company originated.
The reception from the people was huge, as they were craving a product that could be used for multiple purposes.
All the shops selling these detergents throughout the state of Cholapuri were packed with buyers once the initial customers discovered the effectiveness of the product.
"I will take a dozen 1kg detergent packets, thank you."
"I will take twenty 5kg detergent packets, thank you."
"Hello shopkeeper, please contact your manager. I require a large amount of detergent for my company. My boss is very interested in buying this product in bulk."
The detergent was a huge hit in the market.
Rohan Thakral and Kiran Malhotra were very happy with the initial sales of the product. However, as the orders piled up and the quantity increased, they were soon overwhelmed by the continuous rise in demand, given their small-scale factory, which they had built using the credit line provided for their involvement in the research of three acids and two bases.
"Director, the demand for detergent in the cities of Kodaikanal, Rameshwaram, and Kanyakumari in the southern part of the state has already reached 865 tons."
*Gulp* n/ô/vel/b//in dot c//om
The person responsible for sales in the southern part of the state wiped the sweat from his forehead and continued, "And the scary thing is, this is the demand for only a week, a freaking week!. It is said that many companies require our product on a regular basis, and they are willing to buy it In bulk every week. I came as soon as I knew we did not have the inventory.
Director, I fear the demand will only increase with our popularity."
Just as the young director Rohan Thakral was processing the sudden demand for the product, another pair of employees came running into the office with panicked expressions on their faces.
"Director, I have received orders worth 926 tons of detergent from the cities in my region."
"Director, I have received orders for 911 tons of detergent from the cities in my region."
Listening to the employees responsible for sales in the central and northern parts of the state, Rohan Thakral immediately knew that the production could not keep up with the demand.
Rohan immediately held a meeting with his partner, the chief researcher of the company, Kiran Malhotra. After further discussions, the two leaders came to a conclusion: Dashamuni Pvt. Ltd. would be used as collateral for a large loan from the Raya Royal Bank.
The production of the detergent was immediately expanded, with new production lines being built. Though the demand in the state of Cholapuri was barely met, it wasn’t for long, the demand unusually continued to increase. The manufacturing capacity of 5,000 tons of detergent per week could not keep up once again.
Rohan Thakral and Kiran Malhotra were confused about where and why the sudden demand had arisen. To find a solution, Rohan conducted market research based on what he had learned in the business courses he had taken at the university. After conducting the research, he was surprised to discover that Dashamuni detergent was a great alternative for industrial enterprises.
Word of mouth from the first users of the product spread like wildfire among the industrial business owners of Cholapuri. It was said that, since using Dashamuni detergent, industrial companies could save a significant amount of money on hygiene, a major requirement by the Bharatiya Standards Organization (BSO). This was the main reason for the increased demand of their detergent.
Upon realizing the reason for the demand, Rohan Thakral and Kiran Malhotra, since establishing the company faced their toughest choice yet.
"Brother, I have received a lot of offers from various businessmen to invest in the company. Should we consider it?" Kiran Malhotra looked worried.
"It could be considered, but Brother, I have an alternative." Rohan Thakral had an intriguing expression on his face.
"Oh, what is it?" Kiran Malhotra became curious.
"The demand for detergent like ours should be great in other states too. We are unable to expand our market to other states since we don’t have enough inventory. So, what if we sell the patent for the detergent to other companies? We could get both the funds for expansion and some benefits from the sales of our detergent formula," Rohan Thakral explained passionately while gesturing with his hands.
"Sounds incredible; explain a bit more clearly." Kiran Malhotra’s eyes lit up. Even though he did not know much about business, he still understood that the more shares he had in his hands, the better. If possible, he would like to avoid diluting his shares in the company.
"Yes. My thoughts are like this: the popularity of our detergent should have already caught the attention of other chemical companies in the empire. They should have already started research on the detergent product. The formula we came up with is not too hard to replicate."
Kiran nodded in agreement. Being the person who contributed the most to the research, he understood how easy it would be to replicate their process once the basic idea of manufacturing was known.
Seeing the aggreable expression on Kiran’s face, Rohan Thakral was happy that Kiran agreed to his statement or else he would be worried.
Being relieved that there would be no infighting, he went on to put forward his ideas. "Even though we have a patent for the formula, it can easily be bypassed by using a different ratio of mixtures to produce a formula that gives a detergent theoretically different from ours but with the same end effect.
So, instead of keeping the patent for ourselves and potentially allowing competitors to develop new types of detergent, the best move is to immediately sell the patent for as much money as possible and then increase production to dominate the market in the state and expand to other states."
Kiran was thoughtful. "It can be considered. I have no opinion about selling our patent as long as it is used to grow the company, but after the patent is sold, I would require some funds for a new R&D Project ."
Rohan was confused. "New R&D Project? What is it?"
Kiran hit his head in annoyance. "Oh, look, I forgot to mention. I have an idea to produce a detergent with active carbon for enhanced cleansing and flower extracts for a fragrant smell. If you can get the funds, I can start research and development on this product right away."
Rohan knew how his friend worked, so he did not feel offended by not being informed of the new R&D project. However, thinking about the prospects of the project mentioned by his friend, his eyes lit up. "This product should have great prospects in the market. It should also be possible to get an export license for it."
*Clap!*
"So it’s settled. I will start the negotiations. As soon as the funds are ready, I’ll deposit them into the company account. You can begin the R&D project, and I’ll start setting up a market framework to expand our reach."
Dashamuni Private Limited immediately sent invites to many chemical industries that might be interested in the enhanced detergent powder. At least sixteen chemical companies expressed interest in the patent for the new detergent, and negotiations took place between the patent agents representing both the buyer and the seller.
Within a week, with the convenience provided by the new features in the patent office, a price was settled, and the deal was formalized with the help of the patent office.
The Dashamuni detergent has been sold to ten chemical companies for a price of 16,000 Varaha and a royalty deal, which states that the chemical companies will have to pay 5% of the profit for every ton of detergent sold in the next two years to Dashamuni Private Limited.
With the immediate funds of 160,000 Varaha, the market of Cholapuri became saturated, and the market of Dashamuni Pvt Ltd quickly expanded to the neighboring states of Chara Nadu and Anuradha Puri.
The research and development of a new detergent with enhanced cleaning features and a fragrant smell also progressed. A new active carbon detergent was released to the market, and it was a big hit among civilians who cared about the scent and order of their homes.
After a thorough inspection from the Bharatiya Standards Organization, Dashamuni Private Limited was given the green light to export its products to Europe.
"Oh my God, what is this pleasant smell?" a German from Brandenburg exclaimed as he caught the scent of a new shop he had never seen before.
There was a look of contempt from the surrounding white people, as they still considered the Germans barbarians, but even they were intrigued by this new shop called Dashamuni Private Limited.
The shopkeeper, who had been poached from a medical company at a high price, did not look panicked after seeing so many white people arriving at the storefront.
"Come over, guests! Let me demonstrate the magic of our new detergent, which is not only 200% more effective than the old detergents but also leaves a pleasant fragrance in the air after the cleaning process."
The shopkeeper fully showcased a stain on the wall and used two types of detergents to clean it side by side. One was a normal detergent, and the other was the Dashamuni active carbon jasmine detergent.
As expected, the stain on the wall cleaned by the normal detergent dimmed a little but did not disappear, while the stain cleaned by the Dashamuni active carbon jasmine detergent not only disappeared but also left a pleasant fragrance in the air that smelled like blossoming jasmines.
"This detergent can be used for all cleaning purposes. The detergent comes in packets of one kilogram, five kilograms, ten kilograms, and fifty kilograms. The prices, in the same order, are 5 Varaha, 9 Varaha, and 40 Varaha. Interested people, please place your orders."
The Europeans immediately knew this product could make a lot of money. Orders were immediately being placed with the shopkeeper. As for any doubts about the authenticity of the product, the Europeans had no need to worry.
They saw the ’Made in Bharat’ Lion emblem on the packaging of Dashamuni detergents, and more importantly, they noticed the emblem of the Bharatiya Standards Organization (BSO), which guarantees the quality and standard of the products sold.
Even those Europeans who were new and not familiar with the Bharati language, as soon as they saw these two symbols, they immediately understood that the product was not a fake counterpart but a genuine product.
Rohan Thakral did not have much experience selling to Europeans, so he was unsure about how the sales would go. Hence, while stocking up the warehouse in the newly purchased storefront in Thiruvananthapuram, he had only stocked 300 tons of detergent. However, Rohan was surprised to find that the 300 tons of detergent was almost sold out within a few days.
Fortunately, the shopkeeper was very experienced, and he noticed the inventory shortage on the first day after witnessing the rapid sales, so he immediately informed the head office and the factory. The director was overjoyed and immediately shipped out another 900 tons of detergent to Thiruvananthapuram.
His happiness only increased when he calculated that the detergent being sold to the Europeans was over 50% more expensive than what was being sold in the local market.
Using the extra money, further expansions took place, and two new R&D projects were initiated for a detergent, both in powdered and liquid forms, focusing exclusively on bathroom applications.
Dashamuni Private Limited was just one of many chemical industries that grew significantly with the gradual increase of knowledge in the chemical sector.
A newly established chemical company developed a bleaching powder that became a huge hit in the market. Another company introduced a chemical that could be used as a cotton-strengthening agent, resulting in a substantial improvement in the durability of cotton products throughout the empire.
One of the nation’s top textile manufacturers, Bakshi Textiles, fully acquired the patent usage rights for the cotton strengthening agent for a whopping price of 625,000 Varaha. They also established a separate luxury clothing line with Latha Bhai Textiles to offer higher-quality cotton clothes at a premium price.
That was not all; there was an explosion in the variety of Dyes that could be produced with the invention of new chemicals. The clothes and paints of the empire suddenly became more vibrant.
Significant progress was made in improving cement strength, enhancing water treatment, developing better preservatives, producing cheaper fertilizers, and advancing metallurgical processes, among other innovations.