Perfect Superstar

The world is full of goodwill, and the world is all good. .

In the domestic movie market, the chaos of the rivers and lakes is actually a dispute of interests. It is a fierce competition for the share of a tens of billions of box-office cakes. Everyone wants to grab the biggest and sweetest piece.

In this competition, "Swordsman" is not only a compelling supporting role, but everyone's attention has been attracted to the past by "Juvenile Rivers and Lakes", "New Three Heroes" and "Jianghu Longzi".

Marriott Pictures, Dadi Films and the Crown Films of the "Lakes of the Rivers and Lakes" are all well-known companies in the industry. Their strengths can be said to be equal, and the three martial arts films starring Huo Feile, Gu Lei and Lin Luo Being a leader among young artists, who will win is undoubtedly a hot topic.

Following the "Youth Rivers and Lakes", "New Three Heroes" and "Jianghu Longzi" also launched trailers, the level of special effects is not inferior to the former, plus the hype hype, people can not help but smell the upcoming summer The smell of the smoke.

"Juvenile Rivers and Lakes" set on July 5th, "New Three Heroes and Five Meanings" July 12, "Jianghu Longzi" July 15th, a good fight has been opened!

Such a situation will inevitably cause many people to worry about Chenfei Media, because "Swordsman" has been delayed until the National Day file release, completely lost the opportunity after two months, the box office outlook is worrying.

The reason is very simple. They must have a lot of freshness and curiosity about the fierce new martial arts movies. They are sure to be willing to pay money to enter the theater to watch the fun, but after reading a few, it is easy to aestheticize the film of the same type. fatigue.

Of course, relying on the popularity of Lu Chen, Chen Feier, Liu Gangsheng and Tan Hong, the box office of "Swordsman" will definitely not be low. Chen Fei Media wants to lose money, but wants to realize Lu Chen at the boot ceremony. Haoyan...

It is hard to say.

Many people in the industry believe that the "Swordsman" missed the summer file is the biggest mistake, giving the original advantage to the opponent, the loss caused by the ticket is at least several hundred million.

This movie is likely to let Lu Chen fade away from the aura of invincibility.

The recent low profile of Chenfei Media seems to prove this.

"There have been a lot of voices in the media recently..."

In Beijing, Chenfei Media Headquarters and General Manager's Office, Lu Xi left an invitation in front of Lu Chen and said: "We should also act, and we must not be passively beaten."

A few days ago, the first song "Swords of Huashan" in "Swordsman" was officially finished in Ningshan Film and Television City, and entered the post-production stage. Lu Chen and several major crew members returned to Beijing first.

However, the crew will not be disbanded, but will further expand the size of the staff, as the filming of the latter two will continue, and it is expected to be completed by the end of the year.

During this period of publicity, Chenfei Media was really low-key. Even the news of "Sword out of Huashan" was announced on the official v, and even did not invite media reporters to interview.

In the media, the singer of "Swordsman" has not stopped, the reason is actually a bit complicated, some are opponents to engage in ghosts, some are hot spots, of course, there are also reasons why Chenfei Media did not throw money.

Most of the media's festivals are actually sold on the market. Whoever sells the price is the one who sells it. Chenfei Media does not save money and the opponent saves money. It is a strange thing to expect to hear good words.

Although Chenfei Media also pays great attention to media propaganda and public opinion public relations, the budget is very high. However, the recent shrinking posture in the propaganda strategy has inevitably brought about some negative effects.

In this regard, Lu Chen smiled: "Not in a hurry, the summer file has just begun, waiting for their movie to be released, we are not too late to act, the fist is retracted and then played out to be more powerful!"

The concept of the summer file comes from the United States. It refers to the film period from June 1st to August 31st. The main audience is the 4-24 year old student audience. The major film companies usually focus on the June and July film. Take care of this huge market share.

Originally in the country, the summer file has always been considered as the off-season in the box office and does not pay attention to it. However, with the growing prosperity of the domestic film market, the value of the summer file has become more prominent and has become a battleground.

However, the domestic summer file starts from the end of June, July is the prime time, and August is the end.

The three films of the same type, such as "Youth Rivers and Lakes", "New Three Heroes" and "Jianghu Longzi", were released in the prime gold file in July. This situation is relatively rare in the past, and the fight will be very fierce.

For Lu Chen’s calm, Lu Xi could not help but glance at him: “It’s really the emperor’s urgency.”

Because Lu Chen set a propaganda tone for "Swordsman" early on, so I saw that the opponents propaganda public opinion attack wave after wave of speculation, Chenfei media also endured quite hard, some inside did not understand and The voice of complaining, I feel that I can’t help but swallow.

Lu Chen laughed and didn't explain much. He curiously picked up the invitation on the table.

This invitation comes from Marriott Pictures, and the "Youth Rivers and Lakes" will be premiered at Marriott World Studios on July 2nd, and invites Lu Chen to participate.

Lu Chen has already known about the premiere of "Youth Rivers and Lakes", because the Marriott film industry has long been preaching, and the momentum is very grand.

This premiere also brought the opening ceremony of Marriott's World Cinema, which to some extent demonstrated the ambition of Marriott's film industry to expand its film industry and move towards a pan-entertainment path.

So for this premiere, Marriott Pictures is also a wide-ranging invitation, inviting celebrities from all walks of life.

"I have a copy with Mayfair..."

Lu Xi asked: "I am definitely going to go, can you both go?"

Although there is a direct competition between Marriott Pictures and Chenfei Media, as long as there is no tearing face on the shopping mall, the face should be given a little, otherwise the feeling will not be very good.

As the general manager of Chenfei Media, Lu Xi received the invitation to attend the ceremony in person. It is also a kind of commercial respect, and it is irrelevant that Lu Chen and Chen Feier will not go.

According to Lu Xi, the two are still not good. Anyway, the reason is very good, and they are not afraid of what others say.

If you really go, it will be a chance to speculate on the other side.

"Go, why not go?"

Lu Chen Jianmei picked up and patted the invitation in his hand. He smiled lightly: "Go to see a lively place."

(To be continued...)