Chapter 123: 92, The beauty pageant begins, the whole city pays attention (7K big chapter, please subscribe~)_3
The content in the newspapers is actually quite similar; an ordinary person who buys one newspaper basically doesn't need to buy another.
Previously, the "Atlantic City Post" had become Atlantic City's best-selling newspaper by capitalizing on the Ponzi scheme and the Miss America pageant.
The other three newspapers, however, were relying on consumer inertia to maintain their sales.
In the next two weeks, everyone will buy the "Atlantic City Post"; what about their newspapers?
Just as the owners of the three newspapers were looking worried, Robinson, in a suit and looking particularly spirited tonight, walked over with a smile.
"Gentlemen, how about the matter I discussed with you before? Accepting a stake from 'Atlantic City Post' is definitely something to celebrate for you!"
It seemed that "Atlantic City Post" was already showing signs of monopolizing the newspaper industry in Atlantic City, but in reality, Donnie knew his own affairs well.
In media, he could attract more traffic with some prescient matters, but these were not long-term solutions.
Donnie had originally wanted to find a more suitable Sect Leader to replace Robinson for "Atlantic City Post."
After all, before this, as the editor-in-chief of "Atlantic City Post," Robinson had proved his capability was not enough to lead "Atlantic City Post" to its peak.
But since Donnie's acquisition of the "Atlantic City Post," he had not found a suitable candidate.
It was at this time that Donnie changed his strategy. If he could not find someone to solve the problems, he would remove those creating the problems.
In Atlantic City, the other three newspapers were Donnie's problems.
So there was Donnie's intention to take advantage of the Miss America hype and invest in these newspapers at their lowest point.
As long as Donnie had a say in these three newspapers, the media industry in Atlantic City would effectively be dominated by him alone!
Paul Silas, the owner of the "Atlantic City Forum," said with a sullen face, "Robinson, we are not going to accept your investment proposal, the hype of Miss America is temporary, lasting at most a month, and then... everyone knows your capabilities."
Facing Paul Silas's scorn, Robinson did not get angry. Smiling, he said, "A month's time? Mr. Silas, do you really think I don't understand the newspaper industry?
A month is enough for the people of Atlantic City to get used to buying 'Atlantic City Post.' You all are in the newspaper business and should understand that when a consumer's habit becomes inertial, it's a very difficult habit to change.
Even if our 'Atlantic City Post' is underperforming, it would take you at least a few months to reverse the situation.n/o/vel/b//in dot c//om
A few months, I really doubt how many of your advertisers will remain by then, and whether that would be enough to support your months of operating at a loss!"
"Haha!" At this time Zelmer Woller, the owner of the "Atlantic City Daily," laughed and tried to ease the tension, "Robinson, we've been colleagues and friends in the past, there's no need to create such a tense atmosphere. It's not completely out of the question to let 'Atlantic City Post' take a stake, but we do need to discuss the shareholding ratio carefully!"
By now, the owners of the three newspapers had seen the situation clearly; they really couldn't afford to wait a few months.
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It was not like the future, where, in the newspaper industry, contracts with advertisers were typically calculated by quarters or years.
Moreover, the main revenue for newspapers was from advertising!
But the current situation was such that, in an era before advertising had become so extravagant, newspapers relied more on sales to sustain themselves.
If sales decline for a few months, it was simply something no newspaper could sustain.
"Hmph!" Hearing Zelmer Woller's words, Paul Silas just snorted coldly, but did not refute.
Lastly, Jim Davis, the owner of the "Atlantic City Morning News," also joined in with a smile.
Clearly, the three had colluded in private. They also understood that bringing "Atlantic City Post" into their companies was an inevitable trend they could not fight.
But they also had their own thoughts; they could bring in the "Atlantic City Post," but they absolutely could not lose their voice!
"Since everyone is aware of this, then it's much easier to handle. I will communicate your requests to our boss, but how our boss decides on this matter is up to him!"
Robinson also knew that today's occasion was not suitable for pushing things too hard.
.
"Magichi, 20 US Dollars, Carmen Farmer!"
In Block Tavern on Pennsylvania Avenue in the West District, a man suddenly rushed in, holding two ten-dollar bills!
Magichi took the banknotes from the man's hand and handed them over to someone else to register.
"Richel, that's 20 US Dollars there, are you so sure Carmen Farmer will make it to the top 8?"
Richel said proudly, "Of course, I saw our boss with Farmer today, and I even overheard their conversation!"
Richel's words immediately caught the attention of the many patrons in the venue; everyone knew that Richel's boss was Leck Young, the biggest entertainment dock owner in Atlantic City.