America 1919

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The broadcast station's license had come through, and Donnie naturally began to prepare the station.

Preparing a broadcast station's most important requirements were a host and broadcast equipment.

When Brad Dorn applied for the license, Donnie had already purchased the broadcasting equipment, and at the same time, Donnie had also moved his own broadcasting company to the West District.

After breakfast, Donnie had Dwight drive him to Atlantic City Broadcast, located in the middle of Pennsylvania Avenue.

When Donnie entered the company, some clerks were already at work, and Robinson from the Atlantic City Post was waiting there, alongside a white male in his thirties, Mashang Evans.

Although the Atlantic City Post and Atlantic City Broadcast were two separate companies, they both were under Starry Entertainment, and even Starry Entertainment was part of the media conglomerate.

After due consideration, Donnie moved the Atlantic City Post to the West District first. Some of the business between the two companies could interconnect, so bringing them together also made management easier and more convenient.

As for Mashang Evans, he was previously the deputy editor of the Atlantic City Forum. Considering that the content of the broadcasting company was similar to that of newspapers, Donnie had already poached Evans while Brad Dorn was applying for the commercial radio license.

Now, Mashang Evans served as the general manager of Atlantic City Broadcast.

"How's the search for the host going?"

Donnie, sitting in his own office, asked Mashang Evans.

Mashang Evans had already known about the broadcasting license being approved and was clearly well prepared.

"Boss, these are the hosts I interviewed before, take a look at their information," Mashang Evans said.

After reviewing the information handed to him by Mashang Evans, Donnie asked, "How come there are no women?"

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Mashang Evans was startled by Donnie's question. Atlantic City Broadcast was the first commercial radio station in America, previously military-used, and there was no precedent for female hosts, right?

Moreover, although women's rights had been liberated, in a more general sense, most Americans still believed that women should not be in the public eye, especially in roles like a host.n/o/vel/b//in dot c//om

Furthermore, the hosts Mashang Evans had been searching for were actually some from hosting positions within luxurious hotels of Atlantic City... even if he wanted to find professionally trained ones, there weren't any to find!

Naturally, all these hosts were men.

"Boss, you want a female host?" Mashang Evans asked, despite being taken aback by Donnie's question.

"Exactly!" Donnie said, "And I want at least two female hosts. They should partner up with the male hosts separately!"

Having said that, Donnie smiled at Mashang Evans and continued, "During work hours, men are at their jobs and won't have too much time to listen to the radio, but it's those women who are the main audience for the broadcast. Evans, you aren't still harboring the same ideas from your time at the Atlantic Forum, are you?"

Hearing Donnie's teasing, Mashang Evans blushed. Back at the Atlantic City Forum, Evans had been a pioneer against the Miss America pageant, often publishing sensational and shocking opinions under his own name.

Even calling him the foremost opponent of Miss America in Atlantic City wasn't an exaggeration.

"Of course not, boss, you have to believe in my professional integrity!" Evans responded.

Donnie laughed heartily and said, "I do trust you, otherwise I wouldn't have poached you to become the general manager of Atlantic City Broadcast."

After the joke, Donnie turned to Robinson and said, "The broadcast company has just been established, and many personnel organizations haven't been set up yet. In the meantime, the Atlantic City Post will need to coordinate with the broadcast company, share news promptly, and don't worry about it affecting the newspaper's sales.

People are used to reading the newspaper every day, and not every family has a radio!"

To create a broadcasting company with a nationwide reach, Atlantic City Broadcast couldn't focus all of its content solely on Atlantic City.

Rather, it needed to look nationally and, in that case, the company would need to establish news reception departments in major cities across the country.

For the broadcast company at present, this was quite a challenge... the capital investment was too great.

Currently, relying on the popularity of Miss America, the Atlantic City Broadcast could keep going, but this wasn't a long-term solution.

In the United States, in Europe, running a broadcast company was essentially doing news.

After the profits from Miss America were accounted for, Donnie would really start to expand the broadcast company's scale.

So under the current circumstances, they could only rely on the Atlantic City Post's news network.

Robinson was a good-natured person and had already felt that Donnie didn't quite trust his abilities. Now, he naturally wouldn't have any objection to Donnie's requirements!

"Alright, boss!"

Then Robinson said to Mashang Evans, "Manager Evans, please assign a staff member dedicated to liaise with us. We will share all the news we receive with you every day!"

Evans humbly expressed his thanks: "Thank you, Manager Robinson!"

Donnie continued talking to Mashang Evans, "Besides regular hosts, I need you to find a host who can tell jokes."